AI Insights · Timothy · June 2021
Top 5 Fashion Games on iOS in South Africa: Q2 2021 Performance
Discover the performance trends of the top 5 fashion games on iOS in South Africa during Q2 2021, based on weekly downloads, revenue, and active users.
The second quarter of 2021 saw interesting trends for the top 5 fashion games on iOS in South Africa. Here's a detailed look at their performance based on data from Sensor Tower.
Project Makeover experienced a consistent increase in weekly revenue, peaking at approximately $9.9K in the final week of April. Weekly downloads fluctuated, with a high of 4.4K in the week of April 26. The game maintained a steady number of weekly active users, with a peak of 16.6K in mid-June.
Hair Challenge saw its weekly revenue start modestly at $39 by the end of May. Weekly downloads reached their zenith at 4.9K in late April, while weekly active users peaked at 10.5K in early May, showing a strong engagement rate.
High Heels! showed a slight increase in weekly revenue, peaking at $124 in late April. Weekly downloads reached a high of 3.1K in the same period. The game had a notable number of weekly active users, peaking at 9.1K in late April, although this number gradually declined to 5.3K by the end of June.
Makeover Studio 3D had a modest revenue performance, with a peak of $50 in late April. Weekly downloads saw a significant spike, reaching 2.8K in the same period. The game maintained a healthy number of weekly active users, peaking at 3.2K in late April and showing another rise to 2.4K in late June.
DIY Makeup did not generate any revenue during Q2 2021. However, it had a steady weekly download rate, peaking at 1.7K in mid-April. The game also saw a peak in weekly active users at 3.4K in mid-April, maintaining engagement throughout the quarter.
These insights are based on data from Sensor Tower. For more detailed information, visit Sensor Tower's website.
